Step 2:
Setting up goals and objectives

The most important part of the advocacy plan is to define what you intend to achieve:

  • Establish a medium or long-term goal – a vision for change.

  • Design a short term and a measurable objective.

  • Be sure that your objective is SMART (Specific, Measurable, Achievable, Realistic, Time-bound).

  • Focus on challenges and opportunities.

  • Think: Do qualitative or quantitative data exist to show that the objective will improve the situation?

  • Be sure to identify the specific action or response required to fulfill the objective.

  • Who can take the action?

Having understood the context and based on the problem analysis and the challenges and barriers that we have identified we can now set the objectives and then identify the specific actions or responses required to fulfill them.

TOOL 2. Examples of Objectives’ Analysis


Modernizing digital policies in prison


Prison education and trainings link with employability


Due to the stigmatizing mark of a criminal record along with the association between education levels and employment, relatively high rates of unemployment have been observed for ex-detainees. However, access to legal employment is the key to reduce recidivism and the postprison social disabilities that ex-detainees endure.


(1) Adult education is much more than the acquisition of skills or the accumulation of knowledge. That’s why a combination of basic, soft, and technical skills is needed. (2) Stigma continues to have a significant effect on employers, (3) Vocational training sometimes could not be continued outside prison.


There are a lot of professions that are in great demand in the labor market as well as professions that can offer self – employment.

Evidence based

Research shows that being employed reduces the risk of re-offending by a third or even by a half.

Best practice (1)

Corporate evenings in prison / The Netherlands – Every year PrisonVught organizes two corporate evenings in collaboration with its Labor Department, Case Managers and Security. About 40 to 50 employers are invited to meet PrisonVught on a Wednesday evening. These meetings have two goals: To show employers what kind of work PrisonVught does, in order to possibly win orders and to introduce them to detainees who are motivated to work after detention. These evenings always deliver great results, because many prejudices about detainees are removed, because they see the detainees at work, and can start a conversation with them. Some of the results are that some companies have employed detainees after detention and that they can contact them for a work experience placement during detention.

Best practice (2)

Memorandum of cooperation for the labor reintegration of detainees and ex-detainees / Greece – A memorandum of cooperation was signed between OAED the Greek Manpower Employment Organization and Epanodos with the aim of preparing the reintegration of detainees and ex-detainees into the labor market. The cooperation concerns the development and implementation of targeted actions and programs, with the aim of effectively promoting the employment of adults and minors in order to achieve their placement in jobs with parallel preparation and support.

Specific actions

Underline the strong connection of the training courses with the labor market
and their focus on job openings / organize communication evenings with employers and the local community / advocate the need to give motivation to employers / networking with the National Labor Force Organizations / advocate the need to provide technical skills in prison in close liaison with, those specialized agencies in society (local authority, government agencies, professional bodies) to ensure their continuation outside.

Who can take the action

Prison managers / employers / local authorities / policy makers

Step 1: Identifying the problem, defining the situation on prison education
Step 3: Gathering information: Evidence-based advocacy

Advocacy Handbook

A practical guide to successful advocacy on prison education