WHY TARGET THEM? Extremely influential with strong understanding of the issues. Powerful advocates once convinced of the need for action. We need their understanding and support to be most successful. They are the ones who can take the decisions and create the plan as far as prison education is concerned and at the same time play a vital role in promoting prison education and shaping the positive learning environment in which it can develop. They are the ones who communicate with the competent Ministers of Justice, Labor and Education (e.g., they can help to modernize digital policies for detainees – overcome the lack of political will to access the appropriate technology to remove barriers to digital literacy / organize combined training initiatives of the detainees and the prison police / introduce the idea of tailor made training programs / underline the importance of the non-transfer of detainees who attend training courses to other correctional facilities to facilitate their educational pathway/ disseminate their training methods and data of each prison between themselves/ give the consent for meetings in the prison and joint actions along with the local community and future employers / persuade for the need of prison education both for the improvement of prison environment, the general well-being of the detainees and for tackling recidivism and as a result reducing the prison population).

WHAT INFLUENCES THEM? Impact of the suggested policies, proposed budget as well as institutional advocacy & lobbying. Possibility of funds for the institutions

WHY TARGET THEM? Extremely important for the continuation of the education programs outside prison and reintegration pathway of the ex-detainees. If they are convinced on the benefits (e.g., working opportunities for the detainees) after their engagement they could further advocate on the importance of the link between internal and external training initiatives (e.g., detainees and ex-detainees to obtain recognized professional diplomas and certificates).

WHAT INFLUENCES THEM? Results upon implementation, good practices scenarios, impact on the future, continuity and access to education, metrics.

WHY TARGET THEM? The most important audience as far as the reintegration pathway is concerned. They need strong arguments, data and facts on the level of training provided in prison and the link between the technical, basic and soft skills obtained and the labor market needs and demands. In close cooperation with the local authorities as well as the policy makers to advocate for the need to introduce incentives for them to recruit ex-detainees. Once involved they could be perfect advocates for the reducing of the stigma in the labor market.

WHAT INFLUENCES THEM? Efficiency and successful examples from various markets, good practices, and benefits for the market, focus on the results and not the theoretical part, metrics.

WHY TARGET THEM? Include local government bodies, city councils and mayors. They often want to interact with the detainees and create working and/ or training opportunities for the detainees after their release. They can help in reducing the stigma as well as spreading the message of the importance of prison education to the rehabilitation of the detainees – members of the  community by organizing events and joint actions (e.g., exhibition of the products that detainees had created during training courses, communication with local employers, actively involve ex-detainees and promote their work,
start-ups or small independent business). They need information and suggestions for specific actions that they can take, such as introducing incentives for employers to recruit ex-detainees, establishing a network of employers who commit to recruit ex-detainees or creating initiatives to tackle the stigma in the community and ensure security and trust.

WHAT INFLUENCES THEM? Efficiency and successful examples work here as well, especially when taken from other local communities focusing on positive impact not only for the person but also for the local society. Institutional advocacy & lobbying too.

WHY TARGET THEM? Powerful advocates once convinced of the need for action. They are the ones that could propose new policies to a national level, help to change legislation and introduce initiatives (e.g., propose alternative measures to enhance detainees’ training opportunities outside prison, underline the need to strengthen the employability by increasing the opportunities for job placement by giving incentives to employers, persuade about the need of prison training to reduce criminal rates and the risk of reoffending).

WHAT INFLUENCES THEM? Lobbying and “pressure” from the related groups, such as prison managers and people in the field. Budget and previous evaluation of a proposed strategic.

WHY TARGET THEM? They require arguments about why they should get involved or invest, along with facts, figures and messages. They will need information on the impact of prison education and training to the rehabilitation of detainees. When informed they could play an important role in advocacy strategies.

WHAT INFLUENCES THEM? Clear information on the impact, opportunities to elaborate on crucial change, possibilities for future grants and impactful projects.

WHY TARGET THEM? Extremely influential with strong understanding of the issues. They can help advocacy actions to be more evidence – based as needed and at the same time they can work on new projects and topics (e.g. rights – based approach to access education, barriers and challenges on prison education, new training modules and their effectiveness) and communicate
the results achieved.

WHAT INFLUENCES THEM? Policy papers and good overview of what happens in the field. Statistics and metrics, evidence and detailed analysis; more research is also needed for the effectiveness of education programs/good practices in prisons.

WHY TARGET THEM? The public need to be informed and understand the importance of prison education and its rehabilitative value. The analysis of the cost-effectiveness, the macro-economic impact of prison education and the benefits for the society as the reduction of the risk of recidivism, have to be underlined. We want to target the general public in advocacy strategies to tackle the stigma and stereotypes, eliminate discrimination and labeling, create raising awareness and promote the idea of the generative welfare and the development of a fairer inclusive culture for all.

WHAT INFLUENCES THEM? The most difficult audience. Detailed but concrete strategy needs to be selected to address them. Successful examples and the positive impact in the lives of all people is a strategic we can work on. Personal stories could also approve to be extremely impactful.