What is advocacy?

Advocacy means...

Types of advocacy:

Peer Advocacy

When individuals advocate for someone else usually in a one-on-one context (e.g., teachers who work in the prison system can advocate for the students’ needs of digital literacy because they work closely with them and understand the challenges their students face. They know which resources are needed, and who to ask to provide them).

Cause Advocacy

Championing a specific cause or issue that an organization and its supporters are passionate about (e.g., a local nonprofit organization can run an advocacy campaign in support of prison education’s link with employability. The NGO can connect with the community and the employers and influence the public opinion).

Systems Advocacy

Advocacy on a large scale, with a goal of affecting change within a social, economic, or political system (e.g., A huge organization or/and more organizations with force of influence and policy makers can use advocacy and campaigns to influence public opinion and introducing the right to education in prison in the EU Human Rights Charter).

Advocacy pyramid

level of change
  • Changing national legislation on alternative measures

  • Introducing incentives for employers to recruit ex-detainees

  • Initiatives to tackle the stigma to the community

  • Modernizing digital policies for detainees

  • Combined training initiatives between prison staff and the inmates

Advocacy circle

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Advocacy under the CUP project: Why this handbook?
Step 1: Identifying the problem, defining the situation on prison education

Advocacy Handbook

A practical guide to successful advocacy on prison education