

A practical guide to successful advocacy on prison education
CONTENTS:

Advocacy under the CUP project: Why this handbook?

What is advocacy?

Step 1: Identifying the problem - Defining the situation on prison education

Step 2: Setting up Goals and Objectives

Step 3: Gathering information: Evidence-based advocacy

Step 4: Target audiences map and analysis

Step 5: Decide how to convey messages
A. How to focus on changing the narrative for the general public
B. Create and develop clear messages
Step 6: Design and develop an advocacy strategy

Step 7: Implement your plan of action

Step 8: Monitoring and evaluation



